Vitasoy, a 70-year-old brand needed to engage 20-year-old tech-savvy targets who have more screen time then face time. On Vitasoy’s 70th Anniversary, we transformed Vitasoy packs into 70 limited-edition packs that carried messages of 70 different moments to give messaging-obsessed consumers a new way to express themselves, live and in-person.

70 Instant Message Packs
by Vitasoy
2010
AD/D/I: arra