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Behind every diamond is a story. So to highlight Chow Tai Fook Jewellery’s uncompromising standards, we created an intricately-crafted poster campaign. By getting up close and personal, the unique stories that go behind the reflection, rarity and cut of every diamond were revealed in exquisite detail.
Art of Craftsmanship
by Chow Tai Fook Jewellery
2010
AD/D/I: arra
 
Cargo Collective, Inc.
Los Angeles, Calif.
Running on Cargo