We had to demonstrate the Sony NEX-6 offered the fastest Hybrid Auto Focus available. To get into people’s heads, we went straight for their hearts by evoking emotion to show function.

As Hong Kong keeps moving and changing so quickly, some of it is disappearing. Parts of the Harbor, the historical pier and Chinese Opera have already gone in our time. With them, went some of the freedom of the past.

Our short story follows a young man as he captures precious images of Hong Kong, before they slip away. Using his NEX-6 to seamlessly ‘Capture our times’.
Capture Our Times
by Sony Camera
AD: arra

Cargo Collective, Inc.
Los Angeles, Calif.