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We identified moments that matter consumers the most: Working, Studying, Loving, Happy and Winter moments. 60 moment icons were created to start playful little conversations with our consumers in their language about these 5 moments. The 5 moments were introduced in the first phase and specific moment icons were bolded in the second phase to deepen the understandings. We elevated tetrapak packaging from a format to the walking communication tool and pass on “Vitasoy, Stand by me. Every moment.”
MomentPacks
by Vitasoy
2011
AD/D/I: arra
 
Cargo Collective, Inc.
Los Angeles, Calif.
Running on Cargo