#TheWrongAdPlacement
多謝 @lululemonhk 在疫情下決定「落錯廣告」,將廣告投放在10間受疫情影響的小店專頁上,以廣告預算直接支援小店,另一方面宣傳「Be Well」,不只屬於做瑜伽或運動的人,而是人人都應該在逆境中堅守的生活信念。
多謝 @lululemonhk 在疫情下決定「落錯廣告」,將廣告投放在10間受疫情影響的小店專頁上,以廣告預算直接支援小店,另一方面宣傳「Be Well」,不只屬於做瑜伽或運動的人,而是人人都應該在逆境中堅守的生活信念。
#TheWrongAdPlacement
by lululemon
2022
CD: arra
by lululemon
2022
CD: arra
![](https://freight.cargo.site/t/original/i/80a070fdf7d0ce452bc99436cd5ed3d9e37c2a060422c8aa61a1889c04cdcccc/website_thewrongadplacement_full.jpg)
![](https://freight.cargo.site/t/original/i/8ddc761ae1f959b623a94b353a3ccb00f0c00eedc684877f7b47adacce11b580/website_actors.family_post.jpg)
![](https://freight.cargo.site/t/original/i/4bf055d02d3ba16b04809131ac29019232be9b296b75b2efd6daed0397fb2304/website_crewcoffee.hk_post.jpg)
![](https://freight.cargo.site/t/original/i/ac7c7e6e2bd02af42688bcb3da173ee1c201c55f53f15b1892e2f5d5cb7d3347/website_floatmassagehk_post.jpg)
![](https://freight.cargo.site/t/original/i/14ce527ed66c4caa2a25fff1914fa41467b2ba99f4c121505dfe821375d23771/website_goodgoodgrocery_post.jpg)
![](https://freight.cargo.site/t/original/i/47c6942d15bce93ab9c133685fd7524bbfae7cdf158a92646544013d1c1068d8/website_nightwaterhk_post.jpg)
![](https://freight.cargo.site/t/original/i/4bcfb97e56d3644fd88d11730dd68bb6f123a02ef86765235ba599bc0c3372e4/website_secrettourhk_post.jpg)
![](https://freight.cargo.site/t/original/i/aff494a826bd42bce485a026bafadea3c80286f66b81f64902f850d8d319f153/website_shhhhh.ink_post.jpg)
![](https://freight.cargo.site/t/original/i/6c4bda928f945fdf5e7ca982c44fb9aca7e571b7dea72067624236b738b35ea1/website_store9yea_post.jpg)
![](https://freight.cargo.site/t/original/i/14397298616ed7ee1f6667b78429ac468a95092604bb6cce1b7b84a7534938af/website_subtle_island_post.jpg)
![](https://freight.cargo.site/t/original/i/5048f5c9a0ca350812f530b890d633e14ff2058aca73a921b08c35d70529a8be/website_thealeproject_post.jpg)